Healthcare content for doctors and clinics

What do you send us?

Less than you might think:

• The footage, recorded on your phone. One question per video works best.
• The topic, and the patient question it answers
• The language you want the captions in
• Your logo and contact details, once
• What you want patients to do next: call, send a WhatsApp message, or book

For a post or a carousel, a few lines on the topic, or a photo of a clinic update, is enough. You check every piece for medical accuracy before it goes anywhere.

What do you get back?

Publish-ready, patient-facing content:

• Reels. Patient explainers, treatment explainers, and patient testimonials where your council’s rules allow them and the patient has agreed in writing.
• Educational posts. One useful thing per post.
• Carousels. One topic, across up to six slides.
• Clinic creatives. A package flyer, a health camp, a change of hours.
• Captions and covers. Written and designed for every reel.

What is in a standard healthcare reel?

A standard reel is ₹699, and it includes:

• A final video up to 3 minutes long
• Editing and pacing, so it is clear and holds attention
• Captions in Gujarati or English
• Audio cleanup
• Basic colour correction
• Graphics that support what you are saying
• Transitions and an end card
• A cover image for the reel
• The Instagram caption, written for you
• One revision
• Usually delivered in 1–2 working days

An advanced reel, from ₹999, is for an edit that involves substantially more animation, restructuring the story, several source videos, unusually long raw footage or complex storytelling. We tell you which kind a video is when it arrives, before we start. Everything about a single reel, and how to send one, is on the reel editing page.

Gujarati or English captions?

Your choice, reel by reel, and it should follow your patients rather than your own preference:

• Gujarati when you speak Gujarati on camera and your patients mostly read it. It is how they hear you in the chair.
• English when your patients are younger, more urban or mixed, or when the treatment names are English words anyway.
• Both, sometimes: Gujarati captions with the key medical term kept in English, so a patient can search for it later.

We do not claim one language reaches more people than the other. Tell us who your patients are, we will suggest one, and you decide.

One recording, a month of content

Most doctors think of one video as one post. One good explanation is usually a great deal more than that.

A dentist who records eight to ten minutes on gum disease has given us a main reel, a shorter reel, a carousel of warning signs and an educational post. The same knowledge can then become a story, an answer to a question the front desk hears every week, a section of the treatment page on the website, and an update on the Google listing. The diagram below lays it out.

Not every recording yields all of that, and a package counts reels, posts and carousels rather than everything on the list. But it is why we ask for your explanation rather than a finished script.

If you are deciding what to record first, our guide to social media for doctors covers which questions make good videos, how to set up a phone in your consulting room, and what consent you need before a patient appears.

How does content help your website and Google listing?

A patient deciding between clinics checks more than one place: your Google listing, your website, and often your Instagram. The same knowledge serves all three. An explanation you recorded for a reel can become the answer on your treatment page, and a short update on your Google Business Profile.

That does not make every post or page a search result. Where a clinic appears depends on relevance, distance, prominence, competition and reviews, and on the website and the listing being right. Content gives those places something useful to say. If your website or your Google listing is the weaker link, the free digital review will say so, and so will we.

How are patient testimonials handled?

Patient experience videos are a format we edit, and they come with more rules than any other, so the first question is whether one can be published at all. The National Medical Commission’s guidelines on advertising, issued on 6 October 2026, do not allow registered medical practitioners to request or share patient testimonials to promote their practice on social media, and they say a patient’s consent alone does not make one permissible. Dentists and physiotherapists answer to their own councils, with their own rules. Before we edit a testimonial we check with you which rules apply to your practice, and if they rule it out, we say so rather than edit it.

Where one is allowed:

• The patient agrees in writing to appear, and to the video being shared.
• Nothing identifies them beyond what they agreed to: no names, phone numbers, reports or appointment details on screen.
• We do not add words, claims or results the patient did not say.
• Nothing suggests a treatment works for everyone, and there are no staged before-and-after outcomes.
• You approve the final edit before it is published.

The rules on advertising apply to you, and it is your registration at risk, not ours. If something in a clip reads like a promise, we flag it before it goes out.

How is patient privacy protected?

Healthcare content has limits other industries do not, and we hold to them even when it costs reach:

• No clinical photographs without clear written consent
• No patient stories that could identify someone who has not agreed
• No claims about outcomes that cannot be supported

A post that embarrasses a patient is worse for your practice than no post at all.

Revisions and turnaround

Every reel, post, flyer and carousel includes one revision. Changes beyond that are quoted before we make them, so nothing becomes an open-ended back and forth.

A standard reel is usually delivered in one to two working days from the footage arriving. A package is delivered across the month, on a schedule we agree with you at the start. Same-day or emergency turnaround is not part of a package.