How we build a clinic website: four weeks, in a fixed order.
Most website projects go wrong in a familiar way: design first, content forever late, launch quietly missed. Our method exists to make that impossible, each week has one job and one output you can hold.
from first call to launch
4 weeks
from first call to launch
the week-one study, yours to keep
Free
the week-one study, yours to keep
you sign off every word
Week 2
you sign off every word
the only meeting we ask you for
One hour
the only meeting we ask you for
Week by week
Each week has one job, one thing you receive, and one thing we need from you.
Everything else is our job. The build does not stall waiting for you
to write pages, writing them is part of what you are paying for.
01
01 Week 1
Study
Before any design, we study: what patients in your area search, what your Google listing shows, what your reviews say, and what the three clinics above you are doing differently. It arrives as a written review, yours to keep, free, whether or not you hire us.
You receive
A written review of your current online presence
From you
A one-hour conversation about your practice
02
02 Week 2
Structure & words
The page order and the actual copy come before any visuals. You sign off the words patients will read, every treatment page, every heading, so design decorates substance instead of hiding its absence.
You receive
Sitemap and final copy, signed off
From you
Your treatment list, and how you prefer to describe costs · Sign-off on the structure and the words
03
03 Week 3
Design & build
One careful pass, on your real content, never on placeholder text. Built by hand, tested on a mid-range Android over mobile data first, because that is the phone your patients actually hold.
You receive
The working website, tested on real devices
From you
Access for photographs, or a visit arranged
04
04 Week 4 →
Launch, then stay
Launch is measured against the published targets: load time reference, accessibility, valid schema. Then the ongoing schedule begins, weekly monitoring, monthly maintenance, and a written quarterly review.
You receive
Launch measurements + the care schedule
From you
A final yes before launch
Why this order
Design first is the thing that makes website projects late.
How it usually goes
Design first
Approved on placeholder text
Content, later
Waiting on the clinic for weeks
Launch, slipped
Words rushed to fit the design
How we run it
Study
What patients here actually search
Words
Signed off before any visuals
Design
One pass, on your real content
Launch
Measured against the targets
The sign-off in week two is the whole difference. Once the words are agreed,
design decorates something real instead of hiding that it is missing.
After week four
What happens after week four?
Launch begins the maintenance schedule: weekly monitoring, monthly upkeep, and a quarterly written review of what patients did and what to do next. The full schedule is on the ongoing care page.
Local SEO and Google care is ₹8,999 a month:
the listing managed, reviews answered, one new page a month and a
written report. Month to month, no lock-in, and the website stays
yours either way, see the
full price list.
Uptime and performance monitored, review activity checked.
Every month
Security updates, backups, your content edits, photos and hours refreshed.
Every quarter
Speed re-measured, and a written review of what patients did and what to do next.
Questions about the method
Questions about how we work
How long does the whole process take?
A typical practice website takes four weeks: study, structure and words, design and build, then launch and measurement. Google Business Profile work runs alongside. We agree the timeline in writing before starting, and if something will take longer we say so at week one, not week four.
What happens after my website launches?
Whatever you choose. Local SEO and Google Care is ₹8,999 a month: your Google listing managed, every review answered, local search and Search Console watched, one new treatment page written and published each month, and a written report. The two larger website packages include 90 days of support after launch before any of that starts. Without a plan you still own everything. Domain, hosting, code and accounts are in your name from day one, and that is written into every agreement.
How do we start?
Send your clinic's name on WhatsApp. Within two working days you get a free written review of what a patient currently sees: your listing, your site, your search results, and the three clinics ranking above you. If the answer is 'change nothing', we will say that. If there is work worth doing, we talk it through for about an hour, on WhatsApp or a call or a meeting you book, whichever suits you. You will have read the review by then, so it is a conversation about your practice rather than a pitch. Then the review becomes the plan we quote against.
Who owns the website, you or my practice?
Your practice, entirely. The domain, hosting, code, content, analytics and search accounts are all registered in your name from day one. If we ever part ways, you lose nothing and owe nothing further. We keep clients by being useful, not by holding their website hostage.
Do you look at my Google listing before building the website?
Always, and it is included in every package including the smallest. We go through the profile line by line first: is it verified, is the name and address and phone right, is the primary category correct, does it link to the right website, are the hours and services right, are there photographs, what do the reviews say and does anyone reply, are there duplicate listings, and who is competing with you. You cannot sensibly build a site for a practice whose listing is unverified or pointing somewhere else, and finding that out after launch is finding it out too late.
Send your clinic's name. We reply with what a patient sees.
One WhatsApp message, no form and no sales deck. You get a written
review of the specific things costing you patients before anyone asks
for your time, and if the answer is "change nothing", we will say that.