Clinic website design in Rajkot

Do you actually work in Rajkot?

This page opens with the question because the rest of this site earns the right to ask it. Elsewhere we have been rude about agencies that list a dozen cities and staff exactly one of them, so it would be poor form to quietly become one.

So: our studio is in Mehsana, roughly 250 kilometres away, and Rajkot is the furthest place we work from it. We have no office here and we are not opening one. It is a place we serve, not a place we sit.

What the distance genuinely changes is photography, which becomes a planned trip rather than a casual one. What it does not change is anything else, because none of the rest of the work has ever needed us to be in the room.

Who is a Rajkot clinic really competing with?

In Unjha or Siddhpur, the practice that takes a patient from you is another independent practice, run by someone much like you, with much the same time to spend on this.

Rajkot is the first market on this list where that stops being true. National hospital groups run multispecialty units in the city, and dermatology and physiotherapy sit inside them as departments. Several of the larger dental practices operate as institutions in their own right, with a brand and a message and a budget behind both.

That means somewhere in your competitor set there is a person whose entire job is marketing. You are not going to out-spend that, and anyone who tells you otherwise is selling something.

You can, though, out-specify it. A large organisation writes about a department, because a department is what it is selling. It very rarely writes the page about one condition, naming the doctor who treats it, saying what the first appointment involves and roughly what the course of treatment costs. That page is dull to write and nobody at a hospital is asked to. It is also the page the patient is looking for.

Why do patients meet you in a directory first?

In a small town, your Google listing is the comparison. In Rajkot, quite often, somebody else has already built the comparison and put you in it.

Booking and review directories carry deep listings for this city, complete with consultation fees, star ratings and an appointment button. For a good share of patients, the first time they encounter your practice is as one row among five, at a glance, in an interface you do not control.

This is not a problem to be solved so much as a fact to design around. Those listings are useful and they do bring appointments. But they flatten every practice in the city into the same shape, and a row of text cannot tell anyone why you would be the right choice for their particular problem.

What can your own pages say that a directory row cannot?

Everything that actually decides it.

Which doctor will see them, and what that doctor has treated a great many of. What happens at the first visit, in order, so nobody arrives braced for something worse. How long the whole course usually runs, honestly, including the part where it takes longer than anyone would like. What it costs, or at least what decides the number.

None of that fits in a directory row, and none of it is hard to write. It is simply the part almost nobody does, because it takes an afternoon per treatment and it is not enjoyable.

That is the work here. A page for each thing you treat, written the way a patient asks about it rather than the way it appears on a qualification, with the enquiry sitting on the page they were already reading.

How competitive is clinic search in Rajkot?

Harder than anywhere in North Gujarat, and for a reason worth being clear about: the basics are already done here. Most established practices have a claimed listing, a working site and a reasonable set of reviews. In Patan you can move past a competitor by doing the ordinary things well. In Rajkot the ordinary things get you level.

What is still wide open is depth. The city is full of practices competing for twelve different searches with a single Services page, and losing all twelve to nobody in particular.

To see exactly where yours stands before spending anything, ask for a free written review. It covers your listing, your load time on a real phone, your treatment coverage, your reviews, and what the practices ranking above you are doing differently. Two working days, no obligation, and if the honest answer is that nothing needs changing, that is what it will say.

Worth reading first: how patients choose a clinic online, which covers the shortlist stage this page is mostly about.

Furthest from us of anywhere we work. Also serving Ahmedabad and Mehsana, where our studio is.