Social media
Social media for clinics and doctors
A strategy, a calendar, and steady educational content that gives a patient a reason to trust the practice.
Sold on its own, or alongside anything else
What does social media actually do for a practice?
It confirms. A patient who found you through search checks your profile before calling. If the last post is two years old, that hesitates them. If it shows a practice that explains things clearly and posts steadily, it settles them. That is a real job, and it is worth doing properly.
What it is not is a substitute for a website or a Google listing, and we will still say so if those are the weaker link. But we no longer refuse the work on that basis: plenty of practices have a perfectly good site and an empty Instagram, and the empty Instagram is the thing costing them.
What does the social media plan include?
Every month: a content strategy and a calendar built from your specialty, your treatments and what your patients keep asking. Instagram profile optimisation: bio, positioning, call to action, contact details and highlight structure. Up to four content pieces a week, around sixteen a month. Three reel edits from footage you provide, with captions, text overlays and hooks. Caption writing, topic research, scheduling and publishing. Then a review of what performed, and what next month should do differently.
The mix follows the strategy
The monthly content mix is decided by the strategy. It may include static posts, carousels, educational graphics, treatment content and other suitable formats. The package is a content volume and a strategy, not a fixed number of any one format. A seven-slide researched carousel and a static post are not the same production work, and pricing them as though they were is how a content plan quietly stops being any good.
What do we post for a healthcare practice?
The best clinic content is the answer to a question you already give ten times a week in the chair:
- What a treatment involves, step by step
- What recovery actually feels like, honestly
- When a symptom means “come in today”
- What affects the cost of a procedure
- Practical clinic updates, new equipment, festival hours, a new doctor
We write these as short, plain-language posts. You approve everything before it goes out, and you correct anything clinically inaccurate.
How is patient privacy protected in content?
Healthcare social media has limits that other industries do not. We hold to them even when it costs reach:
- No clinical photographs without clear written consent
- No patient stories that could identify someone who has not agreed
- No replies that confirm whether a person was treated at your clinic
- No claims about outcomes we cannot support
A post that embarrasses a patient is worse for your practice than no post at all.
What does the monthly price not include?
Stated plainly, because a content plan with no edges is a content plan that disappoints someone:
- Professional photography, on-site shoots and doctor filming sessions
- Videographer costs, travel, actors or models
- Advanced animation and high-end motion graphics
- Advertising spend, and Meta Ads management
- Influencer campaigns
- Direct-message and community management, or handling patient enquiries
- Unlimited revisions, or additional platforms beyond the one agreed
- Research-heavy carousels beyond the agreed content capacity
Those are quoted separately, and every rate is published on the pricing page: complex carousels, extra reel edits, Meta Ads management and shoots. A carousel is priced on slides, research and medical complexity rather than at one flat figure, because a seven-slide researched explainer is not a static post. Your advertising spend is always paid by you, directly, and never marked up by us.
We do not chase follower counts or buy engagement, and we do not promise that social media will fill your appointment book. If someone promises you that, ask them how they will measure it.
Where should social media sit on your list?
If you are weighing social media, the free review will tell you honestly where it belongs. Sometimes it is the obvious next thing. Sometimes your clinic website or your Google Business Profile is the weaker surface and would move more, and we will say so before taking the work rather than after.
Where it fits
Why social media supports the website and listing rather than replacing them.
Decides
Your website
Where the patient reads and decides.
Decides
Your Google listing
Where most patients see you first.
If your website or listing is not right yet, we will tell you to fix those first, and we will not sell you this.